Keyword Intent Classifier
Classify keywords by search intent — informational, transactional, navigational, or commercial. Paste a list for bulk classification with confidence scores.
Keywords (one per line)
💡 Intent Types
The 4 Categories
- 🔵 Informational: User wants to learn — "how to", "what is", "guide".
- 🟢 Transactional: User wants to act — "buy", "download", "order".
- 🟡 Commercial: Researching before buying — "best", "review", "vs".
- 🟣 Navigational: Looking for a specific site — brand, "login".
📖 Why It Matters
Content Strategy
- Match content type to intent for better rankings & lower bounce rate.
- Google ranks pages that best satisfy the intent behind a query.
- Blog posts for informational, product pages for transactional.
- Commercial intent keywords have the highest conversion potential.
🎯 Content Mapping
Intent → Page Type
- Informational: Blog posts, guides, tutorials, wikis.
- Transactional: Product pages, pricing, checkout, landing pages.
- Commercial: Comparison posts, reviews, "best of" lists.
- Navigational: Homepage, login, about, contact pages.
Frequently Asked Questions
How accurate is this classifier?▾
This tool uses pattern matching on known intent signals (trigger words, modifiers, patterns). It's approximately 80-85% accurate for clear-intent queries. Ambiguous queries may have mixed intent — use the confidence score as a guide and validate with actual SERP analysis.
Can a keyword have multiple intents?▾
Yes! Many keywords have mixed intent. "Best running shoes" has both commercial (researching products) and informational (learning about features) intent. This tool shows the primary detected intent with a confidence score.